Regular SEO audits play a huge role in any online marketing strategy. By identifying and addressing potential issues with your website, you can improve your search engine rankings and generate more traffic. However, if you’re not careful, you could make some costly mistakes during your SEO audit that can hurt your business. Hiring SEO professionals at Neo Adviser can ensure you steer clear of those mistakes. But what if you don’t have a budget for that. Keep reading if you want to learn from those mistakes and avoid them. Here are the top mistakes during a website audit.

Not Optimizing Your Site Speed

The first common mistake, which usually rookies make that can hurt ranking factors for SEO, is site speed. Visitors will likely leave before seeing your content if the site takes too long to load. This will result in a high bounce rate, hurting your SEO. Several ways to improve your site speed include optimizing images, using a caching plugin, and minifying CSS and JavaScript. Hiring an SEO company can help you identify these issues and fix them. Still, please be aware of them so you can avoid making these mistakes in the first place.

Having Keyword Cannibalization From Your Internal Links

Keyword cannibalization is not something you want on your website. This happens when you have multiple pages ranking for the same keyword. This can confuse search engines and hurt your SEO. The best way to avoid this is to use different keywords on each page or to noindex duplicate pages. If you’re not sure how to do this, hire an SEO company that can help you. Keyword cannibalization is a common issue that can hurt your SEO. Make sure to use different keywords on each page or to noindex duplicate pages.

Skipping and Not Fixing Any Redirect Issues

When conducting a technical SEO audit, checking for any redirect issues is essential. Redirects are used to send visitors from one URL to another. If there are any broken or redirected pages on your website, it can hurt your SEO. The best way to fix this is to 301 redirect the old page to the new one. This will tell search engines that the page has been moved permanently, and they will update their indexes accordingly.

Missing to Eliminate Duplicate Content

But having duplicate content on your site is a recipe for disaster. Not only will it hurt your SEO, but it can also get you penalized by Google. The best way to avoid this is to use canonical tags. This tells search engines which version of the content is the original and should be indexed. Duplicate content is a big no-no in the world of SEO. Not only will it hurt your rankings, but it could also get you penalized by Google. Use canonical tags to avoid this issue.

SEO audits are an important part of any online marketing strategy. By identifying and addressing potential issues with your website, you can improve your search engine rankings and generate more traffic. However, if you’re not careful, you could make some costly mistakes during your SEO audit that can hurt your business.